Product Lines
'WHAT'S NEW? (And Other Useful Tidbits)
A PICTURE IS WORTH A THOUSAND WORDS!
Atlanta Country Club, 18th Hole
A picture is, indeed, worth a thousand words. And the right pictures used on your web site, in email newsletters and in other advertising can be worth a big boost in revenue. In fact, selling framed prints of your golf course can create a new, untapped revenue center and build your brand at the same time! When your customers go home with a beautiful photo that clearly identifies your course, they’re really taking home a permanent advertisement for your course. Whether they purchased the framed print in your golf shop, received it as a tournament prize or tee gift, it will be conversation piece for life.
That’s why I’d like to introduce you to Dave Sansom, a good friend and photographer who has been doing some great work for public and private golf courses alike, here in the South. To view or download a portfolio of some of my favorites, so you can see the kind of work Dave could do for you and your course, CLICK HERE. Dave can offer not only the photographs and frames, but also a very cost-effective plan that will allow you to get some great photos in your golf shop so you can test the waters for very little cash outlay.
Dave's work is excellent, and I know you'll like working with him, so if you would like more information, or if you have any questions, please contact me at your convenience. This is an excellent time to schedule a shoot to capture those beautiful Fall colors!
BIONIC GLOVE
Bionic's New Performance Glove Gets Rave Reviews!
Bionic® Glove Makes Golf Digest Hot List
LOUISVILLE, Ky. - The new Bionic Performance Series glove has made Golf Digest's prestigious Hot List and is being cited by the magazine as a category leader in innovation.
"We have put so much technology in this glove that we like to call it a piece of game-improvement equipment. And it's nice to see that Golf Digest is recognizing the advances and improvements in golf gloves," said Bill Clark, president of Bionic Gloves.
Paul Azinger, 2008 U.S. Ryder Cup Team Captain, appreciates what Bionic brings to the sport of golf. MORE…
ECCO Staff Player Fred Couples Wins Cap Cana Championship Wearing Golf Street Premier Hybrid Sport-Casual Shoe
(Londonderry, New Hampshire) - Renowned Danish shoemaker ECCO confirms that staff player Fred Couples wore its distinctive, hybrid sport-casual Golf Street Premier shoe en route to capturing the Cap Cana Championship this past weekend at Punta Espada Golf Club in the Dominican Republic. READ MORE...
ECCO's new line for 2010 is turning heads and selling well. CLICK HERE for more information, and give me a call to arrange a closer look at the finest shoes in golf… from ECCO USA.
Pre-release testing of Powerbilt's 2nd generation, Nitrogen Charging technology continues with great success. Matched against the major manufacturer's products, Powerbilt Air Foil Drivers are yielding amazing results and incredibly positive response from pros and amateurs alike. READ MORE...
Golf Photography by Dave Sansom
Dave Sansom is an old friend and colleague who also happens to be an excellent golf course photographer. CLICK HERE to learn more about Dave and WebMulligans.
Dave has introduced a new business model with his golf course photography that is something worthy of at least a bit of your time. He believes… and I share his thinking… that beautifully framed photographs of a golf course offer an excellent opportunity to build a golf club's brand more than any other branded product. Why? Because people hang photographs on the wall in prominent locations in their homes and offices. Unlike branded golf towels, shirts or caps, photographs never wear out, and they are often objects of conversation.
When you're planning your next club tournament or discussing options with the organizer of an event to be held at your club, consider offering beautifully framed photographs of your golf course as tee gifts or prizes. The price point is very reasonable and the payoff is permanent.